Assessor Resource

BSBMKG626
Develop advertising campaigns

Assessment tool

Version 1.0
Issue Date: May 2024


This unit describes the skills and knowledge required to develop advertising campaigns in response to an advertising brief. This includes clarifying and defining campaign objectives, preparing the advertising budget, and scheduling.

The unit applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

develop at least two advertising campaigns.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

principles of effective advertising for different markets

contents of advertising briefs

ethical requirements relevant to the advertising industry

organisational products or services

principles and purposes of advertising, consumer behaviour, and influences on buyer behaviour

provisions of relevant legislation, codes of practice and national standards affecting business operations.

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.

This includes access to:

legislation and codes of practice for advertising campaigns

organisational policies and procedures on advertising campaigns

business technology for developing advertising campaigns.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

develop at least two advertising campaigns.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

principles of effective advertising for different markets

contents of advertising briefs

ethical requirements relevant to the advertising industry

organisational products or services

principles and purposes of advertising, consumer behaviour, and influences on buyer behaviour

provisions of relevant legislation, codes of practice and national standards affecting business operations.

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.

This includes access to:

legislation and codes of practice for advertising campaigns

organisational policies and procedures on advertising campaigns

business technology for developing advertising campaigns.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify advertiser’s purpose and objectives according to advertising brief 
Identify campaign objectives according to time, budget, product and market factors 
Verify with relevant stakeholders campaign objectives taking into consideration factors which may affect consumer responses and legal and ethical requirements 
Assess and identify research resource requirements for the advertising campaign 
Assess and identify resource requirements for range of media options, creative and production services 
Allocate relevant resources to each component of advertising campaign 
Verify overall budget meets advertising brief requirements 
Confirm campaign length and timing from the advertising brief 
Identify service providers with required expertise and negotiate their costs and availability 
Base the choice of service providers on merit and value for money according to organisational requirements 
Confirm time allowed in schedule will meet creative, media and production requirements and achieve advertising objectives 

Forms

Assessment Cover Sheet

BSBMKG626 - Develop advertising campaigns
Assessment task 1: [title]

Student name:

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I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

BSBMKG626 - Develop advertising campaigns

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

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Date:

Student signature:

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